She has just brought out her winter line which I photographed before Christmas. She has a very clear brand and view on the look she wants which helps me in knowing the style to photograph her beautiful clothes.
Clean lines and tailored, we opted for a pure white background so that there is consistency when the images are up on her website and the focus is on the clothes. We photographed each outfit front, side and back so the customer would be able to see the outfits from different angles.
I will be shooting the campaign for this line today, where we will be a little more creative. Will post the final images once Jomay launches her website. A few from the look book below.
